{"id":4346,"date":"2026-02-18T16:35:44","date_gmt":"2026-02-18T21:35:44","guid":{"rendered":"https:\/\/www.farmayala.com\/?p=4346"},"modified":"2026-02-18T16:35:46","modified_gmt":"2026-02-18T21:35:46","slug":"farmayala-junto-a-alfe-impulsando-la-campana-nacional-para-promover-el-respeto-a-la-receta-medica-y-el-uso-responsable-de-medicamentos","status":"publish","type":"post","link":"https:\/\/www.farmayala.com\/?p=4346","title":{"rendered":"FARMAYALA JUNTO A ALFE IMPULSANDO LA CAMPA\u00d1A NACIONAL PARA PROMOVER EL RESPETO A LA RECETA M\u00c9DICA Y EL USO RESPONSABLE DE MEDICAMENTOS"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\">ALFE present\u00f3 una iniciativa nacional orientada a reforzar el valor de la prescripci\u00f3n m\u00e9dica y fomentar pr\u00e1cticas responsables en el uso de medicamentos a lo largo de toda la cadena de atenci\u00f3n en salud, con&nbsp;&nbsp;la campa\u00f1a:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cLo que el m\u00e9dico indica, tu salud lo necesita\u201d.<\/em><br>La jornada se desarroll\u00f3 el mi\u00e9rcoles 11 de febrero en Quito y el jueves 12 en Guayaquil, convocando a actores clave del sector.<br>En este esfuerzo colaborativo, Farmayala Pharmaceutical Company tuvo un rol activo a trav\u00e9s de la Mgtr. Mar\u00eda Pilar Maldonado Cabrera, Directora de Marketing &amp;&nbsp;Planificaci\u00f3n Estrat\u00e9gica, quien lider\u00f3 y present\u00f3 &nbsp;el desarrollo conceptual y comunicacional de la campa\u00f1a, junto al Sr. Eduardo Serrano de Laboratorios Siegfried.&nbsp;<br>Durante la presentaci\u00f3n tambi\u00e9n intervinieron: &nbsp;Dra. Bessie Magallanes, asesora de la Direcci\u00f3n Ejecutiva de la ARCSA; el Dr. Daniel S\u00e1nchez, Director Ejecutivo de ARCSA; &nbsp;Ing. Mario Rafael Ayala, Presidente de ALFE,<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Dr. Miguel Salamea, Dr. Michele Ugazzi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ALFE present\u00f3 una iniciativa nacional orientada a reforzar el valor de la prescripci\u00f3n m\u00e9dica y fomentar pr\u00e1cticas responsables en el uso de medicamentos a lo largo de toda la cadena de atenci\u00f3n en salud, con&nbsp;&nbsp;la campa\u00f1a:&nbsp; \u201cLo que el m\u00e9dico indica, tu salud lo necesita\u201d.La jornada se desarroll\u00f3 el mi\u00e9rcoles 11 de febrero en Quito [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.farmayala.com\/index.php?rest_route=\/wp\/v2\/posts\/4346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.farmayala.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.farmayala.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.farmayala.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.farmayala.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4346"}],"version-history":[{"count":0,"href":"https:\/\/www.farmayala.com\/index.php?rest_route=\/wp\/v2\/posts\/4346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmayala.com\/index.php?rest_route=\/wp\/v2\/media\/4348"}],"wp:attachment":[{"href":"https:\/\/www.farmayala.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.farmayala.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.farmayala.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}